So this morning, I called the bookstore to purchase the book from them at full-price, something I hardly ever do, but Meyer's publisher has instituted quite a number of rules for this event. Okay, that's $25.99 (could have purchased it from Amazon for close to $16) Oh, and I have to buy a ticket for $2.00. Well, fine. I do believe that I should support my local bookstore when I can. But then I found out that EVERY person who attends the event must buy a book from them and a ticket. The bookstore employees kept apologizing repeatedly, saying this is the publisher's doing, not theirs. I am most certainly not paying $56 so that I can accompany my middle schooler. So now we are not going, and I have bad feelings. The whole point of these events is to make more money, which is exactly what any corporation should be doing. HOWEVER, I wonder if the marketing department has considered that by gouging customers, they are not making friends for the long-term.
This is such a contrast to the atmosphere for Diana Gabaldon's book signing (the latest Lord John book) we attended last September. We did not have to pay for tickets; indeed, we didn't even have to buy the new book, but I did because I wanted it, because I adore Diana, and because I wanted to support my local bookstore. Diana also signed any of her books attendees brought along. She was gracious and took her time with each person even though I'm sure she was exhausted. I've noted that Diana's fans are hardcore, and I think this is because not only is she a great writer, but she treats her fans incredibly well. I do not want to malign Meyer in any way, as I know this is her publisher's doing. Nonetheless, in the future, I'll just wait my turn at the library for her books.
So what's your opinion?